FELU Trading & Development UK Ltd. Privacy Policy

This Privacy Policy was last updated and is effective from 01.01.2023
How your personal information is used by FELU Trading & Development and its brands.

Your information will be held by FELU Trading & Development.

Our contact details

Name: Felix Ludwig
Address: Blake House, 18 Blake St., York, YO1 8QG
Phone Number: 07898784988
E-mail: info@authentic-sports.co.uk

The type of personal information we collect

We currently collect and process the following information:

• Personal identifiers, contacts and characteristics (for example, name and contact details)
• Payment and Transaction Data

How we use your personal information

Authentic Sports & Toys UK is a brand of FELU Trading & Development. This privacy notice lets you know how the company promises to look after your personal information. This includes what you tell us about yourself, what we learn by having you as a customer, and the choices you give us about what marketing you would like u to send you. This notice explains how we do this and tells you about your privacy rights and how the law protects you.

Our Privacy Promise

We promise:

To keep your data safe and private.

To always take steps to protect your information

To always use your personal data in line with data protection laws

To give you ways to manage, review and cancel your marketing choices at any time.

Who we are

Where can you find more information about us? https://www.authentic-sports.co.uk

If you have any questions, or want more details about how we use your personal information, contact us at: info@authentic-sports.co.uk

How the law protects you

As well as our Privacy Promise, your privacy is protected by law. This section explains how that works.

Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so. This includes sharing it outside FELU Trading & Development. The law says we must have one or more of these reasons:

To fulfill a contract we have with you, or

To establish, exercise or defend legal claims, or

When it is our legal duty, or

When it is in our legitimate interest, or

When we have a vital interest, or

When you consent to it, or

If it is in the public interest

A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not unfairly go against what is right and best for you. If we rely on our legitimate interest, we will tell you what that is.

Data you give to us:

When you buy our products

When you ask us for a replacement part or replacement product

When you talk to us on the phone

When you use our websites

In emails

In newsletters

In customer surveys

From customer service enquiries

If you take part in our competitions or giveaways.

When you purchase a product from us, we will keep your data for 2 years as we have an interest in that data should you contact us regarding the product being faulty or any other customer service enquiries.

Data we collect when you use our services. This includes the amount, frequency, type, location, origin and recipients:

Payment and transaction data.

We may share some of your personal data with:

Your site usage information with your consent to trusted third parties

Our service providers (providers that help us perform the services that we commit to giving our customers)

Law enforcement agencies or other agencies if we are required to do so by law

Sending data outside of the EEA

We will only send your data outside of the European Economic Area (‘EEA’) to:

Follow your instructions.
Comply with a legal duty.

If we do transfer information to our offices outside of the EEA, we will make sure that it is protected in the same way as if it was being used in the EEA. Find out more at the European Commission Justice Website https://ec.europa.eu/info/law/law-topic/data-protection_en

If you choose not to give personal information

We may need to collect personal information by law, or under the terms of a contract we have with you.
If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations.
Any data collection that is optional will be made clear at the point of collection.


We may use your personal information to tell you about relevant products and offers. This is what we mean when we talk about ‘marketing’.
The personal information we have for you is made up of what you tell us and data we collect when you use our services, or from third parties we work with.
We study this to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

We can only use your personal information to send you marketing messages if we have either your consent or a ‘legitimate interest’. That is when we have a business or commercial reason to use your information. It must not unfairly go against what is right and best for you.
You can ask us to stop sending you marketing messages by contacting us at any time.

Whatever you choose, you’ll still receive statements and other important information such as changes to your existing products and services.
We may ask you to confirm or update your choices, if you take out any new products or services with us in future. We will also ask you to do this if there are changes in the law, regulation, or the structure of our business.

If you change your mind you can update your choices at any time by contacting us.

How long we keep your personal information

We will keep your personal information for as long as we have your consent and a legitimate need to keep the information.

After you stop being a customer, we may keep your data for up to 24 months for one of these reasons:

To respond to any questions or complaints.

To show that we treated you fairly.

To maintain records according to rules that apply to us.

We may keep your data for longer than 24 months if we cannot delete it for legal, regulatory or technical reasons.

How to get a copy of your personal information

You can access your personal information we hold by:

emailing us at info@authentic-sports.co.uk

filling out the Contact form on our website

by writing to us at this address:

FELU Trading & Development Ltd.
Blake House, 18 Blake St.
North Yorkshire


Cookies are used on this website to collect information about how you use the site. This is so we can make sure that information and products on this website stay relevant to the visitors and help us make improvements.
Google Analytics stores information about:

how you came to our site
what you click on the site
the pages you visit
how long you spent on the site

We don’t collect or store any personal information that would identify you, such as your name, address or email address.
You can opt out of Google Analytics cookies at any time. Please visit the Google Analytics website for more information.

To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the consent tool “Real Cookie Banner”. Details on how “Real Cookie Banner” works can be found at <a href=”https://devowl.io/rcb/data-processing/” rel=”noreferrer” target=”_blank”>https://devowl.io/rcb/data-processing/</a>.

The legal basis for the processing of personal data in this context are Art. 6 (1) lit. c GDPR and Art. 6 (1) lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.

Letting us know if your personal information is incorrect

You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us if you want to do this.
If you do, we will take reasonable steps to check its accuracy and correct it.

What if you want us to stop using your personal information?

You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. This is known as the ‘right to object’ and ‘right to erasure’, or the ‘right to be forgotten’.
There may be legal or other official reasons why we need to keep or use your data. But please tell us if you think that we should not be using it.

You can ask us to restrict the use of your personal information if:

It is not accurate.
It has been used unlawfully but you don’t want us to delete it.
You have already asked us to stop using your data but you are waiting for us to tell you if we are allowed to keep on using it.
If you want to object to how we use your data, or ask us to delete it or restrict how we use it or, please contact us.

How to withdraw your consent

You can withdraw your consent at any time. Please contact us if you want to do so.
If you withdraw your consent, we may not be able to provide certain products or services to you. If this is so, we will tell you.

How to complain

Please let us know if you are unhappy with how we have used your personal information. To do so, please contact us.
You also have the right to complain to the Information Commissioner’s Office. Find out on their website how to report a concern at https://ico.org.uk/concerns/.

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